Lafayette Out

Where Culture Comes Alive.

Did You Know? (Acadiana + Local Culture Facts)

  • Lafayette is often called the “Happiest City in America” because of its strong community, culture, and music scene.
  • The Cajun and Creole cultures in Acadiana are considered some of the most unique in the United States.
  • Lafayette hosts over 100 festivals a year, celebrating everything from gumbo to zydeco.
  • The area is known as the Crawfish Capital of the World, with thousands of pounds boiled and served each spring.
  • French is still spoken in many Acadiana communities, passed down from Cajun ancestors.
  • The Festival International de Louisiane in Lafayette is the largest international music and arts festival in the U.S. that’s free to attend.
  • Acadiana cuisine blends French, African, Caribbean, and Native American influences — making it one of the richest food cultures in America.
  • Lafayette is home to some of the oldest family-owned businesses in Louisiana, still thriving through community support.
  • Zydeco and Cajun music, both born in Acadiana, are recognized worldwide as symbols of Louisiana’s living culture.
  • Many local businesses in Lafayette are family-run and community-centered, passing down tradition through generations.

Did You Know? (Business & Marketing Facts)

  • 46% of Google searches are looking for local information — meaning customers are searching for businesses just like yours in Lafayette.
  • Businesses with blogs generate 67% more leads each month than those without one.
  • 82% of consumers are more likely to trust a business that has an active social media presence.
  • Posts with images receive 2.3x more engagement on Facebook than text-only posts.
  • Local businesses that update their Google Business Profile see up to 7x more clicks.
  • Product photos can increase online sales by as much as 30%, since customers want to “see before they buy.”
  • 92% of consumers visit a business’s website for the first time for reasons other than making a purchase — storytelling and brand awareness keep them coming back.
  • On average, small businesses spend less than 10 hours per week on marketing — outsourcing can save time while boosting results.
  • Video content is shared 1200% more than text and images combined, making it one of the most powerful tools for local businesses.
  • Lafayette and Acadiana thrive on small businesses — supporting local marketing keeps the community strong and visible.